As competition increases in e-commerce, companies need to develop new strategies and stand out by encouraging potential customers to shop using these strategies. This often happens when B2B companies organize various campaigns and create a compelling reason for their potential customers to choose them. So, what are the campaigns that B2B companies can benefit from? In this article, let's examine together the most preferred campaign types by B2B companies.
Take X, Pay Y Campaign
This type of campaign is frequently used by B2B companies, as in almost all types of commerce. It is mostly applied during certain periods when customers are more willing to shop and to help reduce inventory faster. The customer, who wants to buy a particular product, is informed that if they purchase more of the same product, they will receive a discount or pay less for a certain number of products. This makes the customer feel that it is more profitable to buy in bulk, thus achieving the desired outcome for B2B companies.
% Discount Campaign on Y Product for Buyers of X Products
Among the campaigns that B2B companies frequently use is the % discount campaign on Y products when purchasing X products. In this campaign, a discount is offered on another product that complements the one being purchased. This strategy is often preferred by B2B companies because it supports cross-selling, which increases both the average basket value and overall revenue.
Earn a Discount Code on Your First Purchase Campaign
This campaign is frequently used by B2B companies that are new to the market or have a small customer base, to attract new customers. Offering discount coupons to potential customers who register on your site for the first time can positively influence their purchase decisions. And let's keep it between us—each new customer significantly boosts your earnings. 😊
Earn a Coupon Code by Completing Your Shopping Campaign
As with all types of e-commerce, in B2B e-commerce, transactions are often interrupted, and products are left in the shopping cart. This usually happens when the customer halts the transaction at some point in the shopping process. B2B companies often send reminder messages and notifications to overcome this common issue. In addition to these notifications, organizing a campaign that offers a coupon code for completing the purchase is one of the strategies B2B companies can use. This will encourage your customer to complete the unfinished transaction.
Benefit from the Free Shipping Opportunity Campaign
In B2B e-commerce, shipping services are generally used to deliver products to customers. Although shipping charges vary between companies, they represent additional costs for your customers. To turn this into an opportunity, you can offer free shipping for customers who make a certain amount of purchases. By making an agreement with shipping companies, you may also be able to cover the shipping cost at a significantly discounted rate.
Cashier Front Opportunities Campaign
B2B companies can offer their customers various opportunities involving complementary products at the final stage of the purchasing process. This strategy aims to give customers, who are already completing their purchase, the chance to buy complementary products at a more affordable price. This cross-selling strategy increases product sales figures. For example, a campaign could be organized where a customer purchasing white goods can buy an extended warranty at a discounted price.
Trizbi, Turkey's first and only B2B e-commerce ERP software, includes modules that offer users the ability to prepare detailed campaigns. The data you use to develop your campaign strategies is also carefully provided by Trizbi, allowing you to stand out in the market with stronger strategies.
