Unknown About Cookie Policy in B2B
Before examining the cookie policy in B2B, it is necessary to answer the question of what a cookie is. Cookies are small texts sent to the browser by the website visited. In the content of these texts, besides the information that will help the system recognize the visitor on their next visit, there may also be data required to increase the user experience.
After the personal information protection law in our country came into effect, we got used to receiving warnings about cookies on the sites we visit. It is entirely up to the user to accept or reject the provisions regarding cookies in these warnings. When the user consents to the registration and use of cookies, they also allow the collection of data about their habits.
What is the Purpose of Cookie Use?
For B2B companies, increasing the user experience is an important step in increasing sales. B2B systems are living systems and have a shopping environment where trade continues around the clock. For this reason, user data must be processed under certain procedures and made a factor used to increase the user experience. For example, while the buyer is ordering from a product group they like, the process may be interrupted somehow. Although it is possible to find various software solutions in such cases, the easiest method is undoubtedly the use of cookies.
Advantages of Using Cookies
When creating a cookie policy in B2B, the advantages of using cookies by the company should also be considered. So what are the advantages that are directly related to the cookie policy in B2B?
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Login: Thanks to a cookie defined for a user logged into the B2B system, you can prevent the user from dealing with login procedures on their next visit.
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Personalization: It is possible to determine personalized advertising strategies in the light of data obtained from cookies. To understand this method, which is frequently used by third-party cookies, in more detail: We can describe it as a short time after you search for a product you need, you start seeing advertisements for that product.
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Customer Tracking: Cookies are another way to analyze how your potential customers find your B2B platform, whether they come organically or through advertising, and their behavior on the site.
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Views: The number of pages the visitor viewed on your B2B website can show you how serious the customer is in their buying activity. In addition, how often the visitor visits your site is also important data and can be easily obtained through cookies.
Use of Cookies by Businesses
A B2B platform that makes use of cookies should clearly indicate its cookie policy to the visitor in B2B. Accordingly, the visitor must fully know and approve the saved cookies, how they work, what they are used for, and their benefits. You can easily observe that B2B companies that make extensive use of cookies have a multiple-choice approval process for their customers regarding the cookie policy in B2B. This is also an indication that each platform shapes its cookie policy in B2B. In addition, the approval process of cookies, which is a legal obligation, must be approved by the visitor as they are fully responsible.
How to Prepare a Cookie Policy in B2B?
As we mentioned in the previous title, B2B companies are obliged to explain to their visitors in detail what and how cookies will be used and to obtain approval. Sites generally use various warning methods and confirmation windows for this. The visitor, who clicks on this warning and the confirmation link in the windows, also accepts the B2B cookie policy determined by the seller. Cookies cannot be saved and used without the consent of the visitor.
Trizbi, Turkey's first and only B2B e-commerce ERP software, allows you to actively use cookies in its website service. In addition, it has features that allow you to show stylish warnings to visitors with customizable cookie approval methods and designs.
