The Place of Instagram in B2B Marketing
Instagram, where photos and videos were once shared by users without a specific purpose, has evolved with many innovations that now allow brands to promote their products and acquire customers. While you might think that companies dealing with B2B generally prefer the LinkedIn platform, Instagram is actually one of the best digital tools for brand promotion, development, and growth. Often, the most common comment is, “Our audience is not there.” But unless your target market is extremely narrow, your audience is on Instagram. The decision-makers you sell to are probably using Instagram, and many B2B companies overlook this fact, missing out on a great opportunity.
Companies that recognize the importance of using Instagram in B2B should remember that every new individual connection can potentially lead to a new business partnership, even if it seems like they are only targeting individual people. Statistics show that the number of visitors and followers of B2B companies on Instagram is increasing day by day.
What Strategy Should B2B Marketers Apply on Instagram?
Companies that want to present effective solutions using Instagram in B2B should adopt unconventional strategies and abandon traditional methods. In our age of consumption, there is a clear parallel between the quality of the content viewed by users and the success of Instagram strategies in B2B. Similar to how standard e-commerce sites use Instagram, B2B profiles should use content enriched with high-quality images or videos, presenting accurate information about products.
When using Instagram effectively in B2B, do not expect to gain a high-level audience overnight. In a very crowded environment, people will gradually notice you. Therefore, be patient and maintain the quality of your posts, the continuity of your sharing cycle with consistent standards, and aim for plenty of interaction.
Creating an Instagram profile with quality content and detailed information is one of the keys to success in using Instagram for B2B. Companies often have a long decision-making process when choosing a product, so ensure your Instagram profile is prepared to guide them to the right decision.
Two Benefits of Instagram for B2B Brands
The added value that Instagram can provide to your B2B company can be divided into two categories:
1. Build Trust with Your Audience
Instagram algorithms are designed to encourage engagement. The biggest benefit of this is creating a sense of trust with your potential audience through interaction. Instagram also allows you to share snapshots of everyday life at your company, adding a personal touch to your overall image and promoting transparency.
Build trust by sending potential customers a message to thank them for liking your photo. People will appreciate you taking the time to message them, and they will be motivated to return.
2. Increase Traffic to Your Site
Instagram, which is visited by an average of one billion people monthly, can also be used to drive traffic to your site. In B2B, using Instagram to acquire new audiences is entirely natural. No matter which country you are serving, it is relatively easy to start generating traffic from that country.
B2B Instagram Profile Creation
When creating an Instagram profile for B2B, it is beneficial to create an Instagram for Business profile. This way, you can access Instagram’s additional features specific to businesses and detailed statistical data. Don’t forget to add your website address to your Instagram profile.
Would you like to welcome potential customers who visit your site through your social media accounts with a stylish and powerful website offered by Trizbi? Trizbi also provides a mobile-friendly website with all the modules needed for B2B.
