What is the Role of TikTok in the B2B Industry?
The use of TikTok in the B2B industry is an important step for B2B companies to develop content marketing tactics that are freer, simpler, and more aligned with the emotions of the target audience. Although it may seem to lag behind other social media platforms, the common opinion of experts is that its potential is much greater. Moreover, recent research by LinkedIn's B2B Institute has proven that marketing strategies appealing to an audience's emotions are far more effective than those that take a rational approach.
For B2B companies, rational marketing asks someone to take action and tells them exactly why they should do it, but the key is to create brand awareness using emotional marketing strategies.
What is TikTok?
TikTok is a social media platform that allows its users to create and share videos with fun effects. The user base of TikTok, which entered our lives in 2016, generally consists of young people. For this reason, it has become even more important for B2B companies whose target audience includes the younger segment.
TikTok works on phones with iOS and Android operating systems and allows videos to be shared on other social media platforms.
What are the Advantages of TikTok for B2B Companies?
Every social media platform has become a primary channel for advertising activities, especially in recent years. TikTok has also capitalized on this trend and is now suitable for conducting quality content and advertising activities. As mentioned earlier, the platform, which generally has a young audience, offers many advantages for B2B companies. To briefly mention these advantages:
1. Since it is a platform used by large audiences, B2B companies have a high success rate in brand recognition efforts.
2. It is effective in increasing the sales figures of B2B companies with the right planning.
3. It provides the opportunity to advertise with more affordable advertising budgets compared to other platforms, which can accelerate brand recognition efforts.
4. Thanks to the influencer marketing concept, you can reach your target audience.
5. It offers wide opportunities to communicate and interact with consumers.
6. It is simple to attract consumer attention, provided that you keep up with the ever-changing trends.
What Do B2B Companies Need to Do on TikTok?
Interact
The main purpose of social media platforms is to bring users together. B2B companies should also unite their audiences for this purpose and explore every way to interact with them. Fortunately, TikTok organizes comments under your posts in a special way, allowing you to engage with each commenter. Engagement is the most important step for B2B companies to reach a wider audience. For this reason, it is important that TikTok usage and interaction are prioritized in the B2B sector.
Try to be Fun
On social media platforms, the content that attracts the most consumer attention is often entertaining content. In this information age where traditional methods are quickly becoming obsolete, B2B companies need to showcase their fun side and move away from the traditional.
Educate While Entertaining
Nowadays, people watch content not only for entertainment but also because they believe they can learn something from it. Including informative and educational videos in your content is a great way to indirectly sell to potential customers. This method helps you maintain consumer interest in your brand and social media accounts.
We have briefly explained the role of TikTok in the B2B industry and what B2B companies should do when using TikTok. As an extension of advertising and PR efforts, a shopping experience with a high user experience should also be offered. As Turkey's first and only B2B e-commerce software, Trizbi includes many services that maximize the experience in terms of both management and usage.
